diff --git a/rss2bsky.py b/rss2bsky.py
index c6e0b68..2b4b849 100644
--- a/rss2bsky.py
+++ b/rss2bsky.py
@@ -37,7 +37,7 @@ DEFAULT_COOLDOWN_STATE_PATH = "rss2bsky_cooldowns.json"
 @dataclass(frozen=True)
 class LimitsConfig:
     dedupe_bsky_limit: int = 30
-    bsky_text_max_length: int = 275
+    bsky_text_max_length: int = 300
 
     external_thumb_max_bytes: int = 750 * 1024
     external_thumb_target_bytes: int = 500 * 1024
@@ -402,7 +402,7 @@ def process_title(title: str) -> str:
     return title_text
 
 
-def build_post_text_variants(title_text: str, link: str):
+def build_post_text_variants(title_text: str, link: str, max_length: int = 300):
     title_text = clean_whitespace(title_text)
     link = canonicalize_url(link) or link or ""
 
@@ -415,16 +415,34 @@ def build_post_text_variants(title_text: str, link: str):
             seen.add(cleaned)
             variants.append(cleaned)
 
+    # Variant 1: títol + link (si cap sencer)
     if title_text and link:
-        add_variant(f"{title_text}\n\n{link}")
+        full = f"{title_text}\n\n{link}"
+        if len(full) <= max_length:
+            add_variant(full)
+        else:
+            # Trunca el títol per fer-hi lloc al link
+            # Reserva espai per "\n\n" + link
+            reserve = len(link) + 2
+            available = max_length - reserve
+            if available > 20:
+                truncated_title = title_text[:available - 3].rstrip() + "..."
+                add_variant(f"{truncated_title}\n\n{link}")
+
+    # Variant 2: només títol (truncat si cal)
     if title_text:
-        add_variant(title_text)
+        if len(title_text) <= max_length:
+            add_variant(title_text)
+        else:
+            truncated = title_text[:max_length - 3].rstrip() + "..."
+            add_variant(truncated)
+
+    # Variant 3: només link (si no hi ha títol)
     if link and not title_text:
         add_variant(link)
 
     return variants
 
-
 def is_x_or_twitter_domain(url: str) -> bool:
     try:
         hostname = (urlparse(url).hostname or "").lower()
@@ -800,7 +818,7 @@ def try_send_post_with_variants(client: Client, text_variants: List[str], embed,
                 reset_str = format_cooldown_until(get_global_post_cooldown_until(cooldown_path))
                 raise RuntimeError(f"Posting skipped because global post cooldown is active until {reset_str}")
 
-            logging.info(f"📝 Trying post text variant {idx}/{len(text_variants)} (length={len(variant)})")
+            logging.info(f"📝 Trying post text variant {idx}/{len(text_variants)} "f"(length={len(variant)} chars)")
             rich_text = make_rich(variant)
             result = client.send_post(text=rich_text, embed=embed, langs=[post_lang])
             return result, variant
@@ -1019,7 +1037,7 @@ def fetch_feed_content(feed_url: str, http_client: httpx.Client, cfg: AppConfig)
             return response.content.decode("utf-8", errors="ignore")
 
 
-def build_candidates_from_feed(feed) -> List[EntryCandidate]:
+def build_candidates_from_feed(feed, max_length: int = 300) -> List[EntryCandidate]:
     candidates: List[EntryCandidate] = []
 
     for item in getattr(feed, "entries", []):
@@ -1043,7 +1061,7 @@ def build_candidates_from_feed(feed) -> List[EntryCandidate]:
                 published_at=published_at.isoformat() if published_at else None,
                 published_arrow=published_at,
                 entry_fingerprint=entry_fingerprint,
-                post_text_variants=build_post_text_variants(title_text, link),
+                post_text_variants=build_post_text_variants(title_text, link, max_length=max_length),
             ))
 
         except Exception as e:
@@ -1168,7 +1186,7 @@ def run_once(
     with httpx.Client() as http_client:
         feed_content = fetch_feed_content(rss_feed, http_client, cfg)
         feed = fastfeedparser.parse(feed_content)
-        candidates = build_candidates_from_feed(feed)
+        candidates = build_candidates_from_feed(feed, max_length=cfg.limits.bsky_text_max_length)
 
         logging.info(f"📰 Prepared {len(candidates)} feed entry candidates for duplicate comparison.")