diff --git a/bin/vendor/deploy.sh b/bin/vendor/deploy.sh
deleted file mode 100755
index 6f94fa0..0000000
--- a/bin/vendor/deploy.sh
+++ /dev/null
@@ -1,13 +0,0 @@
-#!/bin/bash
-set -e
-
-analytics_file="../bin/vendor/analytics.html"
-layout_file="$(dirname $0)/../../views/layout.pug"
-
-# Replace analytics script in layout
-distro=`uname`
-if [[ $distro != 'Linux' ]]; then
-  sed -i '' 's,'"<!--ANALYTICS-->,include $analytics_file"',g' "$layout_file"
-else  # If running on macOS, the sed command has different syntax
-  sed -i 's,'"<!--ANALYTICS-->,include $analytics_file"',g' "$layout_file"
-fi
diff --git a/views/layout.pug b/views/layout.pug
index 6e023ff..eb3cbcb 100644
--- a/views/layout.pug
+++ b/views/layout.pug
@@ -126,72 +126,73 @@ html
                   a(href='https://github.com/contentful' target='_blank' rel='noopener')
                     svg
                       use(xlink:href='/icons/icons.svg#github')
-section.modal#about-this-modal
-  .modal__overlay.close
-  .modal__wrapper
-    h1.modal__title= translate("modalTitle", currentLocale.code)
-    .modal__content
-      p
-        | #{translate("modalIntro", currentLocale.code)}&nbsp;
-        a(href="https://github.com/contentful/the-example-app.nodejs" target="_blank" rel="noopener") Github
-        | .
-      p
-        | #{translate("modalSpaceIntro", currentLocale.code)}&nbsp;
-        a(href="https://github.com/contentful/content-models/blob/master/the-example-app/README.md " target="_blank" rel="noopener") #{translate("modalSpaceLinkLabel", currentLocale.code)}
-        | .
-      p= translate("modalPlatforms", currentLocale.code)
-      ul
-        li
-          img(src='/images/icon-nodejs.svg')
-          br
-          a(href=`https://the-example-app-nodejs.herokuapp.com/${queryStringSettings}` rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
-          br
-          a(href="https://github.com/contentful/the-example-app.nodejs" rel="noopener" target="_blank") GitHub
-        li
-          img(src='/images/icon-dotnet.svg')
-          br
-          a(href=`https://the-example-app-csharp.herokuapp.com/${queryStringSettings}` rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
-          br
-          a(href="https://github.com/contentful/the-example-app.csharp" rel="noopener" target="_blank") GitHub
-        li
-          img(src='/images/icon-ruby.svg')
-          br
-          a(href=`https://the-example-app-rb.herokuapp.com/${queryStringSettings}` rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
-          br
-          a(href="https://github.com/contentful/the-example-app.rb" rel="noopener" target="_blank") GitHub
-        li
-          img(src='/images/icon-php.svg')
-          br
-          a(href=`https://the-example-app-php.herokuapp.com/${queryStringSettings}` rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
-          br
-          a(href="https://github.com/contentful/the-example-app.php" rel="noopener" target="_blank") GitHub
-        li
-          img(src='/images/icon-python.svg')
-          br
-          a(href=`https://the-example-app-py.herokuapp.com/${queryStringSettings}` rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
-          br
-          a(href="https://github.com/contentful/the-example-app.py" rel="noopener" target="_blank") GitHub
-        li
-          img.inactive(src='/images/icon-swift.svg')
-          br
-          = translate("comingSoonLabel", currentLocale.code)
-        li
-          img(src='/images/icon-java.svg')
-          br
-          a(href=`https://the-example-app-java.herokuapp.com/${queryStringSettings}` rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
-          br
-          a(href="https://github.com/contentful/the-example-app.java" rel="noopener" target="_blank") GitHub
-        li
-          img.inactive(src='/images/icon-android.svg')
-          br
-          = translate("comingSoonLabel", currentLocale.code)
-    .modal__cta-wrapper
-      a.modal__cta.close(href="#")= translate("modalCTALabel", currentLocale.code)
-    .modal__close-wrapper
-      a.modal__close-button.close(href="#")
-        svg
-          use(xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/icons/icons.svg#cross")
+  section.modal#about-this-modal
+    .modal__overlay.close
+    .modal__wrapper
+      h1.modal__title= translate("modalTitle", currentLocale.code)
+      .modal__content
+        p
+          | #{translate("modalIntro", currentLocale.code)}&nbsp;
+          a(href="https://github.com/contentful/the-example-app.nodejs" target="_blank" rel="noopener") Github
+          | .
+        p
+          | #{translate("modalSpaceIntro", currentLocale.code)}&nbsp;
+          a(href="https://github.com/contentful/content-models/blob/master/the-example-app/README.md " target="_blank" rel="noopener") #{translate("modalSpaceLinkLabel", currentLocale.code)}
+          | .
+        p= translate("modalPlatforms", currentLocale.code)
+        ul
+          li
+            img(src='/images/icon-nodejs.svg')
+            br
+            a(href=`https://the-example-app-nodejs.herokuapp.com/${queryStringSettings}` rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
+            br
+            a(href="https://github.com/contentful/the-example-app.nodejs" rel="noopener" target="_blank") GitHub
+          li
+            img(src='/images/icon-dotnet.svg')
+            br
+            a(href=`https://the-example-app-csharp.herokuapp.com/${queryStringSettings}` rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
+            br
+            a(href="https://github.com/contentful/the-example-app.csharp" rel="noopener" target="_blank") GitHub
+          li
+            img(src='/images/icon-ruby.svg')
+            br
+            a(href=`https://the-example-app-rb.herokuapp.com/${queryStringSettings}` rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
+            br
+            a(href="https://github.com/contentful/the-example-app.rb" rel="noopener" target="_blank") GitHub
+          li
+            img(src='/images/icon-php.svg')
+            br
+            a(href=`https://the-example-app-php.herokuapp.com/${queryStringSettings}` rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
+            br
+            a(href="https://github.com/contentful/the-example-app.php" rel="noopener" target="_blank") GitHub
+          li
+            img(src='/images/icon-python.svg')
+            br
+            a(href=`https://the-example-app-py.herokuapp.com/${queryStringSettings}` rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
+            br
+            a(href="https://github.com/contentful/the-example-app.py" rel="noopener" target="_blank") GitHub
+          li
+            img.inactive(src='/images/icon-swift.svg')
+            br
+            = translate("comingSoonLabel", currentLocale.code)
+          li
+            img(src='/images/icon-java.svg')
+            br
+            a(href=`https://the-example-app-java.herokuapp.com/${queryStringSettings}` rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
+            br
+            a(href="https://github.com/contentful/the-example-app.java" rel="noopener" target="_blank") GitHub
+          li
+            img.inactive(src='/images/icon-android.svg')
+            br
+            = translate("comingSoonLabel", currentLocale.code)
+      .modal__cta-wrapper
+        a.modal__cta.close(href="#")= translate("modalCTALabel", currentLocale.code)
+      .modal__close-wrapper
+        a.modal__close-button.close(href="#")
+          svg
+            use(xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/icons/icons.svg#cross")
 
-    script(src='/scripts/index.js')
+  script(src='/scripts/index.js')
 
-    <!--ANALYTICS-->
+  if process.env.TRACKING
+    include ./tracking.pug
diff --git a/bin/vendor/analytics.html b/views/tracking.pug
similarity index 83%
rename from bin/vendor/analytics.html
rename to views/tracking.pug
index f393a57..b3098ff 100644
--- a/bin/vendor/analytics.html
+++ b/views/tracking.pug
@@ -1,15 +1,11 @@
-<!-- Google Analytics -->
-<script async src="https://www.googletagmanager.com/gtag/js?id=UA-109296848-1"></script>
-<script>
+script(async src="https://www.googletagmanager.com/gtag/js?id=UA-109296848-1")
+script.
   window.dataLayer = window.dataLayer || [];
   function gtag(){dataLayer.push(arguments);}
   gtag('js', new Date());
 
   gtag('config', 'UA-40725207-13');
-</script>
-<!-- Google Analytics end -->
-<!-- Snowplow starts plowing -->
-<script async>
+script(async).
   ;(function(p,l,o,w,i,n,g){if(!p[i]){p.GlobalSnowplowNamespace=p.GlobalSnowplowNamespace||[];
   p.GlobalSnowplowNamespace.push(i);p[i]=function(){(p[i].q=p[i].q||[]).push(arguments)
   };p[i].q=p[i].q||[];n=l.createElement(o);g=l.getElementsByTagName(o)[0];n.async=1;
@@ -29,9 +25,9 @@
   });
 
   snowplow('trackPageView');
-  
+
   snowplow('enableLinkClickTracking')
-  
+
   const space_id = decodeURIComponent(document.cookie.replace(new RegExp("(?:(?:^|.*;)\\s*" + encodeURIComponent('space_id').replace(/[\-\.\+\*]/g, "\\$&") + "\\s*\\=\\s*([^;]*).*$)|^.*$"), "$1")) || null;
 
   snowplow('trackSelfDescribingEvent', {
@@ -42,5 +38,3 @@
       app_framework: 'nodejs'
     }
   });
-</script>
-<!-- Snowplow stops plowing -->