diff --git a/i18n/locales/de-DE.json b/i18n/locales/de-DE.json
index b952868..2833776 100644
--- a/i18n/locales/de-DE.json
+++ b/i18n/locales/de-DE.json
@@ -97,7 +97,7 @@
   "beginnerLabel": "Anfänger",
   "intermediateLabel": "Fortgeschrittener",
   "advancedLabel": "Experte",
-  "editInTheWebAppLabel": "In der Contentful Web App bearbeiten",
+  "editInTheWebAppLabel": "In der Contentful web app bearbeiten",
   "error404Route": "Eine nicht unterstützte HTTP Route",
   "currentLocaleLabel": "Deutsch (Deutschland)",
   "hostedLabel": "Gehostet",
diff --git a/i18n/locales/en-US.json b/i18n/locales/en-US.json
index 18b4fc0..10e6d0e 100644
--- a/i18n/locales/en-US.json
+++ b/i18n/locales/en-US.json
@@ -97,7 +97,7 @@
   "beginnerLabel": "Beginner",
   "intermediateLabel": "Intermediate",
   "advancedLabel": "Advanced",
-  "editInTheWebAppLabel": "Edit in the Contentful Web App",
+  "editInTheWebAppLabel": "Edit in the Contentful web app",
   "error404Route": "Verify that you are trying to reach a supported route",
   "currentLocaleLabel": "English (United States)",
   "hostedLabel": "Hosted",
diff --git a/public/README.md b/public/README.md
deleted file mode 100644
index 1cc8a51..0000000
--- a/public/README.md
+++ /dev/null
@@ -1,3 +0,0 @@
-# Assets
-
-This is an experimental repository. It is not intended to be reused.
diff --git a/public/images/apple.svg b/public/images/apple.svg
deleted file mode 100644
index 57d9d85..0000000
--- a/public/images/apple.svg
+++ /dev/null
@@ -1,3 +0,0 @@
-<svg width="256" height="315" viewBox="0 0 256 315" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="xMidYMid">
-  <path d="M213.803 167.03c.442 47.58 41.74 63.413 42.197 63.615-.35 1.116-6.599 22.563-21.757 44.716-13.104 19.153-26.705 38.235-48.13 38.63-21.05.388-27.82-12.483-51.888-12.483-24.061 0-31.582 12.088-51.51 12.871-20.68.783-36.428-20.71-49.64-39.793-27-39.033-47.633-110.3-19.928-158.406 13.763-23.89 38.36-39.017 65.056-39.405 20.307-.387 39.475 13.662 51.889 13.662 12.406 0 35.699-16.895 60.186-14.414 10.25.427 39.026 4.14 57.503 31.186-1.49.923-34.335 20.044-33.978 59.822M174.24 50.199c10.98-13.29 18.369-31.79 16.353-50.199-15.826.636-34.962 10.546-46.314 23.828-10.173 11.763-19.082 30.589-16.678 48.633 17.64 1.365 35.66-8.964 46.64-22.262"/>
-</svg>
diff --git a/public/images/android-icon.svg b/public/images/icon-android.svg
similarity index 100%
rename from public/images/android-icon.svg
rename to public/images/icon-android.svg
diff --git a/public/images/dotnet.svg b/public/images/icon-dotnet.svg
similarity index 100%
rename from public/images/dotnet.svg
rename to public/images/icon-dotnet.svg
diff --git a/public/images/java.svg b/public/images/icon-java.svg
similarity index 100%
rename from public/images/java.svg
rename to public/images/icon-java.svg
diff --git a/public/images/javascript.svg b/public/images/icon-javascript.svg
similarity index 100%
rename from public/images/javascript.svg
rename to public/images/icon-javascript.svg
diff --git a/public/images/nodejs-icon.svg b/public/images/icon-nodejs.svg
similarity index 100%
rename from public/images/nodejs-icon.svg
rename to public/images/icon-nodejs.svg
diff --git a/public/images/php.svg b/public/images/icon-php.svg
similarity index 100%
rename from public/images/php.svg
rename to public/images/icon-php.svg
diff --git a/public/images/python.svg b/public/images/icon-python.svg
similarity index 100%
rename from public/images/python.svg
rename to public/images/icon-python.svg
diff --git a/public/images/ruby.svg b/public/images/icon-ruby.svg
similarity index 100%
rename from public/images/ruby.svg
rename to public/images/icon-ruby.svg
diff --git a/public/images/swift.svg b/public/images/icon-swift.svg
similarity index 100%
rename from public/images/swift.svg
rename to public/images/icon-swift.svg
diff --git a/public/images/logo-the-example-app-android.svg b/public/images/the-example-app-logo-android.svg
similarity index 100%
rename from public/images/logo-the-example-app-android.svg
rename to public/images/the-example-app-logo-android.svg
diff --git a/public/images/logo-the-example-app-csharp.svg b/public/images/the-example-app-logo-csharp.svg
similarity index 100%
rename from public/images/logo-the-example-app-csharp.svg
rename to public/images/the-example-app-logo-csharp.svg
diff --git a/public/images/logo-the-example-app-dotnet.svg b/public/images/the-example-app-logo-dotnet.svg
similarity index 100%
rename from public/images/logo-the-example-app-dotnet.svg
rename to public/images/the-example-app-logo-dotnet.svg
diff --git a/public/images/logo-the-example-app-ios.svg b/public/images/the-example-app-logo-ios.svg
similarity index 100%
rename from public/images/logo-the-example-app-ios.svg
rename to public/images/the-example-app-logo-ios.svg
diff --git a/public/images/logo-the-example-app-java.svg b/public/images/the-example-app-logo-java.svg
similarity index 100%
rename from public/images/logo-the-example-app-java.svg
rename to public/images/the-example-app-logo-java.svg
diff --git a/public/images/logo-the-example-app-nodejs.svg b/public/images/the-example-app-logo-nodejs.svg
similarity index 100%
rename from public/images/logo-the-example-app-nodejs.svg
rename to public/images/the-example-app-logo-nodejs.svg
diff --git a/public/images/logo-the-example-app-php.svg b/public/images/the-example-app-logo-php.svg
similarity index 100%
rename from public/images/logo-the-example-app-php.svg
rename to public/images/the-example-app-logo-php.svg
diff --git a/public/images/logo-the-example-app-python.svg b/public/images/the-example-app-logo-python.svg
similarity index 100%
rename from public/images/logo-the-example-app-python.svg
rename to public/images/the-example-app-logo-python.svg
diff --git a/public/images/logo-the-example-app-ruby.svg b/public/images/the-example-app-logo-ruby.svg
similarity index 100%
rename from public/images/logo-the-example-app-ruby.svg
rename to public/images/the-example-app-logo-ruby.svg
diff --git a/public/images/logo-the-example-app-swift.svg b/public/images/the-example-app-logo-swift.svg
similarity index 100%
rename from public/images/logo-the-example-app-swift.svg
rename to public/images/the-example-app-logo-swift.svg
diff --git a/views/layout.pug b/views/layout.pug
index b025f2c..4de5703 100644
--- a/views/layout.pug
+++ b/views/layout.pug
@@ -77,7 +77,7 @@ html
             .header__lower.layout-centered
               .header__logo
                 a.header__logo-link(href=`/${queryString}`)
-                  img(src='/images/logo-the-example-app-nodejs.svg' alt=translate('logoAlt', currentLocale.code))
+                  img(src='/images/the-example-app-logo-nodejs.svg' alt=translate('logoAlt', currentLocale.code))
               nav.header__navigation.main-navigation
                 ul
                   li
@@ -142,45 +142,45 @@ section.modal#about-this-modal
       p= translate("modalPlatforms", currentLocale.code)
       ul
         li
-          img(src='/images/nodejs-icon.svg')
+          img(src='/images/icon-nodejs.svg')
           br
           a(href="https://the-example-app-nodejs.herokuapp.com/" rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
           br
           a(href="https://github.com/contentful/the-example-app.nodejs" rel="noopener" target="_blank") GitHub
         li
-          img(src='/images/dotnet.svg')
+          img(src='/images/icon-dotnet.svg')
           br
           a(href="https://the-example-app-csharp.herokuapp.com/" rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
           br
           a(href="https://github.com/contentful/the-example-app.csharp" rel="noopener" target="_blank") GitHub
         li
-          img(src='/images/ruby.svg')
+          img(src='/images/icon-ruby.svg')
           br
           a(href="https://the-example-app-rb.herokuapp.com/" rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
           br
           a(href="https://github.com/contentful/the-example-app.rb" rel="noopener" target="_blank") GitHub
         li
-          img(src='/images/php.svg')
+          img(src='/images/icon-php.svg')
           br
           a(href="https://the-example-app-php.herokuapp.com/" rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
           br
           a(href="https://github.com/contentful/the-example-app.php" rel="noopener" target="_blank") GitHub
         li
-          img(src='/images/python.svg')
+          img(src='/images/icon-python.svg')
           br
           a(href="https://the-example-app-py.herokuapp.com/" rel="noopener" target="_blank")= translate("hostedLabel", currentLocale.code)
           br
           a(href="https://github.com/contentful/the-example-app.py" rel="noopener" target="_blank") GitHub
         li
-          img.inactive(src='/images/swift.svg')
+          img.inactive(src='/images/icon-swift.svg')
           br
           = translate("comingSoonLabel", currentLocale.code)
         li
-          img.inactive(src='/images/java.svg')
+          img.inactive(src='/images/icon-java.svg')
           br
           = translate("comingSoonLabel", currentLocale.code)
         li
-          img.inactive(src='/images/android-icon.svg')
+          img.inactive(src='/images/icon-android.svg')
           br
           = translate("comingSoonLabel", currentLocale.code)
     .modal__cta-wrapper