docs(README): rudimentary infos for setup and deep links

README.md

@@ -1,2 +1,35 @@
 # the-example-app.js
 The Contentful example app, written in JS
+
+## Requirements
+
+* Node 8
+* Git
+
+
+## Installation
+
+```bash
+git clone --recursive https://github.com/contentful/example-contentful-university-js.git
+```
+
+```bash
+npm install
+```
+
+## Usage
+
+```
+npm start
+```
+
+Open http://localhost:3000/?enable_editorial_features in your browser.
+
+## Deep links
+
+The following deep links are supported:
+
+* `?enable_editorial_features` - Shows `Edit in web app` button on every content type plus `Draft` and `Pending Changes` status pills
+* `?space_id=xxx&delivery_access_token=xxx&preview_access_token=xxx` - Configure the connected space
+
+